Public Eye Awards 2010

View the original article

Corporate responsibility here and now

The Public Eye Awards (formerly Public Eye on Davos) are a critical counterpoint to the annual meeting of the World Economic Forum (WEF) in Davos. Organized since 2000 by the Berne Declaration (BD) and Pro Natura (the latter replaced by Greenpeace in 2009), Public Eye reminds the players of the global economy who impact people and the environment with destructive business practices that actions have consequences – in this case for the image of the company. We present shame-on-you-awards to the nastiest corporate players of the year. Two of these (in the categories „Global“ and „Swiss“) will be awarded by an in-house jury of experts while winner of the people’s award will be chosen on this website by... the people. Starting this year (2010) we also present a „Greenwash Award“ to account for the rapidly growing number of institutions that fabricate social-environmental fig leaves in an attempt to make inveterate corporate players look greener than they are.